Use cases

broadpeak.io leverages manifest manipulation of HLS and DASH feeds to enable Dynamic Ad Insertion scenarios.

It gives the capacity to monetize content by adding ads in videos.
The main flows are either about inserting new advertisements or replacing existing ads by new ones.

Several levels of personalization can be enabled, either based on user location (ad regionalization) or based on user profile (targeted advertising).

A typical ecosystem to implement Dynamic Ad Insertion is the following:

Typical ecosystem to implement Dynamic Ad InsertionTypical ecosystem to implement Dynamic Ad Insertion

Typical ecosystem to implement Dynamic Ad Insertion

AVOD

broadpeak.io enables our customers the capacity to monetize their VOD catalog - by doing what we call AVOD.

Advertising-based Video On Demand, often known as AVOD, is a VOD business model that has been based on adding adverts to the streaming videos.

AVOD services are typically available for free and can be included into "Freemium" services, which allow viewers to watch streams without ads in exchange for a monthly fee (AVOD-SVOD hybrid).

In the insertion of the ads, there are multiple choices:

  • Pre-roll: A pre-roll is always played at the start of a VOD.
  • Mid-roll: Throughout a stream, a mid-roll is inserted. Such an advertisement is typically placed during a break or a topic change.
  • Post-roll: They are added at the conclusion of a video.

This can be used for typical Video-On-Demand assets but also for programs which have been recorded from Linear Channels (NPVR, Catch up TV).

Live Pre-roll

broadpeak.io can insert ads at the beginning of a Linear Channel playback session, before the main content begins. These are pre-roll ads.

Pre-roll ads are quite useful. Running an advertisement before the main stream involves typically that the audience is probably still engaged, interested, and willing to endure a brief advertisement in order to get the desired content.

One of the main benefits of pre-roll advertising is that even if the viewer skips the ad, they’ve already been exposed to the brand, product, or service of the advertisers.

Live Ad Replacement

This use case permits to replace ads with a more valuable advertisement for end user. It has been used for Live channels.

The existing ads included in the Linear feeds are detected via SCTE 35 markers.

Based on that, a new Targeted Ad is provided by the Ad server and inserted in the live playlist by broadpeak.io.


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