SSAT (Server-Side Ad Tracking)

Server-side Ad Tracking can be enabled on Ad Insertion type of Services, by activating the checkbox in the second menu, called Enable server-side ad tracking.

broadpeak.io will perform tracking by calling the beacons provided in the VAST answer, in accordance with the way the Ad is being consumed by the player. Supported beacons are the following events:

Impression
Start
First Quartile
Mid-point
Third Quartile
Complete

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SSAT Limitations

Server Side Ad Tracking is currently not compatible with Client Side Ad Tracking on a same Service.

Media Segment Availability check

When working with Server Side Ad Tracking, broadpeak.io allows to activate a feature which validates the availability of the Ad media segments before triggering a beacon call. It is an optional feature which will prevent reporting Impressions when the Ad content is not available.

With this option enabled, broadpeak.io performs a HTTP HEAD on each Ad media segments requested. Tracking beacons will be triggered only if all the Ad media segments that represent the quartile in question are available. An Ad media segment is considered available if the response from the HTTP HEAD is 200.

Tracking Behaviours

Multiple Events

If the VAST payload contains many events of the same type, all events of the same type should be fired at once, within the limit of tracking event allowed by the system. For more info about this limit, visit the Quotas and limits page.

Table of Behaviour

Part of the ad downloaded	Events Fired
0 to <25%	Impression, Start
0 to 25% ( < 50% )	Impression, Start, First Quartile
0 to 50% ( < 75% )	Impression, Start, First Quartile, Mid-point
0 to 75% ( < 100%)	Impression, Start, First Quartile, Mid-point, Third Quartile
0 to 100%	Impression, Start, First Quartile, Mid-point, Third Quartile, Complete
25% to 50%	Impression, Mid-point
25% to 75%	Impression, Mid-point, Third Quartile
25% to 100%	Impression, Mid-point, Third Quartile, Complete
50% to 75%	Impression, Third Quartile
50% to 100%	Impression, Third Quartile, Complete
75% to 100%	Impression, Complete

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Note that with SSAT, the beacons are triggered when the player downloads the ad segment, not during playback of the ad.
Depending on the duration of the ad, and the relative duration of the segments, multiple trackers can be associated with a single segment.

Note also that if the time position of a particular percentage of the ad lands in the middle of a segment, the tracker will be associated with the next segment.