Use cases

Please find the list of use cases currently identified by the team to be addressed by our Content Replacement application. This list is of course non-exhaustive and you could find your own use of our application.

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All these use cases are based upon a linear workflow. The original content is always a live source.
The replacement content is also live but it can actually be generated from a live, slate or an asset source type.

Use Case

Replacement content

Contextualization added value

Blackout

Alternate content (e.g. content with no restrictions, slate message, promotional message)

Comply with content provider distribution policies (typically for live sports events)

Regionalization

Regional or local variant (e.g. local news)

Stream channel variants with more relevant content

SimSub (Simultaneous Substitution)

Regional or local variant

Protect rights of local broadcasters and secure advertising revenue, mostly enforced in Canada

EAS (Emergency Alert System)

Regional or local alerting message

Override current content regardless of what channel is being watched

Geo-blocking

Alternate content (e.g. content with no restrictions, slate message, promotional message)

Enforcing of market strategies (focus on special regions) and limitation of frauds

For all those use cases, the core engine used to automatically and dynamically enforce content replacement gives you the capability to define how the contextualization is being done.

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Origination of contextualized content

Initially, only the manifests are being processed to do contextualization, which means that contextualized content is being streamed from your origin server and CDN. Soon, the broadpeak.io platform will also do streaming (check out the feature announcements).


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