Live Ad Replacement consists of replacing portions of a live stream with (transcoded and packaged) ad creatives. Therefore it relies on the Substitution logic.
When using broadpeak.io, the signalling of those portions must be done via SCTE-35 markers.
To ensure perfect replacement of original ads, and for a smooth transition between the original live content and substituted ads, ensure that the live stream is conditioned for frame-accurate manipulation so that segment boundaries match the timing of the SCTE-35 markers.
If using a multi-period DASH live stream, ensure that the timing information in the SCTE-35 markers match perfectly the boundaries of the periods containing the content to be replaced.
Live Ad Insertion
broadpeak.io does not support the logic of insertion of ads in live streams, only a logic of substitution.
In Live Ad Pre-Roll applications, an ad is shown before the user can watch the main content. It therefore relies on the Substitution logic.
In AVOD scenarios, the source content is a VOD asset. Whether using pre-roll, mid-roll or post-rolls, it therefore relies on the Insertion logic
Updated about 1 month ago