Dynamic Ad Insertion

Today our Ad Insertion application has exited beta status and has become available to all tenants.

Here are all the new features available :

Ad Server source

It is now possible to create, edit, update and delete an Ad Server source, which points to the URL of a server that complies with the VAST or VMAP protocols and allows defining the query parameters that are added to the request.

Asset catalog source

This new source allows specifying the path of a catalog of VOD assets on your origin server. You also need to provide the URL of a sample asset, so that our platform can check that it can access it, and allow you to preview the service.

Live ad replacement

Broadpeak.io can replace ads in a live DASH or HLS source. Your source must contain SCTE-35 markers to signal the ad placement opportunities. Broadpeak.io will contact your ad server to determine which ads to insert depending on the context and will replace the existing content by these ads.

Gap filler

When defining a live ad replacement service, you can select a VOD asset that broadpeak.io will insert at the end of an ad slot, if the ads provided by the ad server do not fill entirely the slot.

Live pre-roll

Broadpeak.io can insert ads at the beginning (pre-roll) of a live session.

VOD ad insertion

Broadpeak.io can insert ads at the beginning (pre-roll), in the middle (mid-roll) or at the end (post-roll) of a VOD asset. You need to define an ad insertion service that uses an asset catalog source and use an ad server that tells broadpeak.io where the ads must be inserted by using the appropriate VAST or VMAP protocol.

Ad transcoding

In case your ad server provides ads in the mp4 format, broadpeak.io will need to transcode them in a format that is compatible with your live and VOD sources. You will need to contact us so that we can define a transcoding profile for you and make it available to your services. Once provisioned you will find it in Account Settings / Transcoding profiles and you will be able to use it in your service by selecting it in the service creation or update page. Since transcoding can take a bit of time, the first end-user requests that use a new ad will receive the live or VOD content unchanged. Once the ad has been transcoded, it will be inserted into your service.

Changelog